We are dynamic, fast-moving and adaptable because at Incobrands we employ experienced people who are passionate about the consumer brands they work with.

Perhaps it’s the simple fact Incobrands is still relatively young in the fast moving consumer goods industry, which has given us the reputation for being innovative, flexible and cutting edge. The point is, since Incobrands was founded as Incolabs in 2006, we have been passionately acquiring and growing branded personal care and homecare products in Southern Africa and have since expanded our footprint to include Africa.

Our business philosophy is to develop, launch and grow brands while retaining and extending their relevance in the modern world. We own numerous brands and distribute a small number of products under license. We achieve this on a daily basis while offering consumers iconic and trusted names, such as Lip Ice, Everysun, Tropitone, Karvol, Milton and Jane Seymour.

Our ability to enhance brand equity with an emphasis on innovation, speed to market and pure passion is what makes our diverse range of products a success story. Especially once they land on the shelves of the spaza stores, supermarkets, garage forecourts and major retail chain stores in and around Southern Africa and the continent.

Our industry is hugely competitive and we find that developing relationships with our stakeholders, whether it be the license holder, trader, brand manager, wholesaler or retailer, is integral to our growth and success as a whole. We have built a reputation of excellence with our partners and we work together with them to build long-term and successful strategies. We pride ourselves on this and believe that We Create a Better Together.